"Drag Me To Hell" transports to you to the era of 1980's where blood, gore, chills and likes of "Nightmare on Elm Street" / "Evil Dead" spawned in plenty. And yes, for a welcome change "Drag Me To Hell" steers clear from the Japanese horror genre and pans out to be a very much American product. † Alison Lohman "i can shriek" delivers the right expressions warranted for a horror movie. Anything more would have been potential overdose. † Justin Long "Keanu Reeves impersonator" is plastic expressions all the way. † Reggie Lee "corporate pacman" does a good job of munching up everything that comes between him and the success ladder. † David Paymer "carrot dangler" knows how to make the rabbits dance to his tunes. † Lorna Raver "the trigger of Lamia curse" ensures to get etched in the memory and haunt you for a very long time. † Dileep Rao "amateur spiritualist" was okay'ish. It appears his part got hijacked by his Guru. † Flor de Maria Chahua "avenger in waiting" has a brief but effective role. And so was her assistant. All in all "Drag Me To Hell" is both tacky and cheesy, but that doesn't stop it from sending shivers down the spine. The screenplay is void of drag moments ensuring the audience get fright doses at regular intervals. Good utilisation of visual effects and the background score alleviate the visual experience. The potholes in writing could have been easily creased out. Not exactly horror-comedy like "Shawn Of The Dead" but it does have well-interlaced comical moments between the chills. Watchable fare... and yes a few days you potentially might abstain from using the staplers.

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